Interviewing & Hiring
5 Ways To Bring On And Bring Out The Best Professionals To Your Brokerage In An Era Of Change

5 Ways To Bring On And Bring Out The Best Professionals To Your Brokerage In An Era Of Change

Change in the real estate industry is everywhere and increasing in speed. We have heard for decades that these changes will replace the professionals in real estate transactions.  

The truth is, there are only two constants in real estate; change will continue happening no matter how hard you try to stop it and real estate will be reliant on people. People are needed to create answers to new questions/challenges, to use new and future technologies and to deal with all the changes in the evolving real estate industry.  Here are five ways to ensure you recruit and retain the right people for your business who will benefit from and enhance the changes happening in the industry. 

  • Teams play a bigger role
  • Research shows, and we have a program that demonstrates this, that teams make better and more effective decisions than individuals. The key, according to best-selling author Jim Collins, is to have the right people in the right seats on the right bus. In other words, have a system that helps make sure people are doing the tasks they do best. Keller Williams (KW) is famous for having teams that do this.  We work with hundreds of KW organizations helping them. We are launching special programs with REMAX and other organizations to do the very same thing.
  • Person-Job fit (benchmarks) becomes more crucial
  • Benchmarks are a system to identify the job-related characteristics needed to succeed at a certain job. We suggest organizations mention these most important characteristics in job postings, so job candidates self-select out and don’t apply for the job. We, and those who use benchmarks, have reports that measure these characteristics and are used in the interview process to determine the candidate’s job fit. Only those people who have the appropriate characteristics are hired.  
  • Performance happens through numerous personality tools      
  • Many organizations use some type of people-personality measure. DISC, CliftonStrengths, Predictive Index and over 100 other “personality” measures are available. The problem is, the most popular assessments only measure one aspect of personality: Behavior.     For a much better picture of the person, do what our clients do—look at numerous personality factors: behaviors, motivators, emotional intelligence and others to get a more accurate and useful picture of the person you are hiring, coaching, developing, etc.
  • It’s time to break all the rules about people
  • Organizations that think out of the box are more effective in times of uncertainty and change. Start “breaking the rules.” For example, most organizations lead with money as the only motivator of staff. Not us. Our clients use motivators that motivate THAT person. There are dozens of different motivators in addition to money. The more you use non-financial motivators, the more money you have to do other things.Another assumption is all DISC assessments are the same. There are dozens of DISC assessments and most aren’t very accurate. Use an accurate one like ours where about 75% of the people say it’s over 90% accurate, many say it’s 95% accurate or greater. Using an inaccurate DISC report can cost you thousands, tens of thousands or even millions of dollars.
  • Embrace AI not to replace people, but to better understand and work with people
  • Using AI to decrease the need for staff is only one way to benefit from AI.   Explore using an AI avatar to show people how to better communicate, motivate, manage and do other business-related behaviors with staff and within teams. We launched an AI avatar at the REMAX convention that shocked people with her accuracy and ability to help build relationships. An anytime management consultant! She is programmed by us to make sure she does not use inaccuracies prevalent within the internet.Bottom lineTechnology is here to facilitate human needs. Having the right person-job fit, using teams and numerous assessment tools, breaking the rules and using AI as a consultant are keys to a successful real estate business.

    When Nothing Gets Done: The Hidden Cost of Hiring the Wrong People

    When Nothing Gets Done: The Hidden Cost of Hiring the Wrong People

    For over 50 years, I have been involved in how to effectively interview and hire.  I have done it many times myself and have taught minions to do the same.  I thought; let’s ask Chatgpt “what AI research says are the 5 key insights for hiring staff.”  Below is what Chatgpt found.  

    Download and use the PDF checklist as a quick reference guide when evaluating candidates. 

    These five insights can help ensure better hiring decisions and stronger long-term organizational results.  AI comments are in regular type.  My additional comments are in italics. 

    ● Hire for Values and Cultural Fit: Look for alignment with organizational mission and team culture.

    Skills can be taught, values usually cannot.  Values are the foundation of any organization, and the better the fit, the greater individual’s satisfaction.

    ● Assess for Potential, Not Just Past Performance: Prioritize adaptability, learning ability, and

    motivation. Use DISC, Motivators, or EQ assessments for deeper insight (THANKS AI for the plug and suggesting using the certification training we offer).

    ● Use Behavioral Interviewing: Ask for specific past examples instead of hypothetical answers.

    Past behavior is the best predictor of future performance.  Thanks again AI, one of the things our certification program does is shows you how to use our report to behaviorally interview, manage, and retain staff. (Click here to learn more about DISC Certification)

    ● Value Diversity in Hiring: Build teams with varied backgrounds and behavioral styles to increase

    innovation and reduce groupthink.  Our DISC & Motivators certification shows you have to better communicate and work with people who have different ideas and different ways of communicating.  We were also on the cover of Manage HR Magazine as one of the best team building service providers in the country.

    ● Prioritize Emotional Intelligence (EQ): EQ—self-awareness, empathy, and relationship

    management—drives collaboration, leadership, and long-term success.  Our EQ Certification instructs you on the five components of EQ and gives you techniques to improve on each of the five dimensions. (Click here to learn more about EI/EQ Certification)

    It’s very rewarding for us that between our two certification programs, we show you how to excel on each of the five dimensions AI suggests are the five key insights on hiring staff.  Enroll in our next certification now.

    Hiring 101: Sweet 16 Rules to Master the Interview – Part 2

    Hiring 101: Sweet 16 Rules to Master the Interview – Part 2

    Part 2: Rules for Interview Effectiveness

    It is time for the main event, the actual interview. Hopefully, your pre-interview tasks recommended in Part 1 of this article series are complete. Your job benchmark has identified the primary personal characteristics needed to succeed in the job. Everyone involved in the interview has a list of questions they will ask and an interview process they will follow. The initial screening has identified only those people who have the credentials needed to succeed in the job. You have
    followed these rules and are prepared for the actual interview.

    read more…
    Hiring 101: Sweet 16 Rules to Master the Interview – Part 2

    Hiring 101: Sweet 16 Rules to Master the Interview – Part 1

    Part 1: Rule For Pre-Interview Effectiveness

    On a scale from 1 to 10, how would you rank your success hiring staff? Be honest now. Most people believe they can interview well. After all, you talk with someone, you listen to what they say, you determine if they have what it takes to do the job, and, if they fit with you and your organization’s culture, they’re hired. It sounds so easy, right?

    read more…

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